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“Build Relationships NOT Transactions”
Look at the world today, we are a connected group of people organised in to a series of tribes… Tribes that are young and want the film star Hollywood look. Tribes that are older, have some money to...
View ArticleBuilding Relationships on Twitter and Facebook – from Theory to Practice
I want to talk here about a theoretical model that I spent a great deal of time working with when I did my MBA, and that is the concept of building a relationships with marketing. When I graduated in...
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Stop trying so hard to market your practice
When I present on marketing to dentists that don’t know me there is often quite a barrier to start off with… and that barrier is currently held Marketing Assumptions by dentists – see if any of these...
View ArticleFacebook Lists and Privacy Settings
Facebook’s new privacy settings have been all over the news recently, and I have to say I quite like the new way of posting status updates. Historically if one had a load of ‘friends’ on Facebook, but...
View ArticleWhy you need to stop that dental marketing right now!
As a dental marketing expert you might wonder why I am suggesting that you should stop your dental marketing right now. Well, I’m talking about a very specific type of marketing and that is marketing...
View Article“I don’t do marketing because I don’t like that hard sell!”
“I don’t do marketing because I don’t like that hard sell!” This is a genuine quote that was given to me recently when someone I know was talking to a dentist about what I do, I explaining that I was...
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